Villager

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<channel>
	<title>Villager </title>
	<link>https://villager.design</link>
	<description>Villager </description>
	<pubDate>Mon, 03 Nov 2025 01:19:15 +0000</pubDate>
	<generator>https://villager.design</generator>
	<language>en</language>
	
		
	<item>
		<title>index</title>
				
		<link>https://villager.design/index</link>

		<pubDate>Sun, 08 Jan 2023 20:23:29 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/index</guid>

		<description>
	Design &#38;amp; Branding ↡
	Agency &#38;amp; Client Archive ↠
</description>
		
	</item>
		
		
	<item>
		<title>Old Try</title>
				
		<link>https://villager.design/Old-Try-3</link>

		<pubDate>Tue, 17 Jan 2023 21:38:33 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Old-Try-3</guid>

		<description>
	Old Try
Old Try began as a collection of ten Southern art prints and grew into a nationally distributed design brand with more than 450 SKUs, wholesale relationships with dozens of retailers, and $2M in revenue.

Over twelve years, we built the brand from the ground up—from naming and identity through product design, packaging, ecommerce, wholesale, and collaborations. The work was featured by The New York Times, Garden &#38;amp; Gun, Southern Living, NPR, and others.

Collaborations included Garden &#38;amp; Gun, the Southeastern Conference, Duke’s, Charleston Waterkeeper, Criquet, Butler Pitch &#38;amp; Putt, Laurel Mercantile, and Graduate Hotels.

The company was sold in 2023. The archive remains a record of a business built around a simple idea: that place can be a powerful source of design.


Boston, MA
2011-2023
	Services

Name
LogoBrand&#38;nbsp;
Product Design
Website

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Inspiration
	The identity brought together two references to place: a hammer representing Alabama—the Yellowhammer State—and scissors referencing North Carolina’s textile heritage.

The result was a mark that connected two places central to the story of the company, while giving the brand a distinctly utilitarian character.

	
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Execution Notes
	Over twelve years, we did a lots of brand design. A sample.

	
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Main Product Line
	The core product line comprised more than 250 letterpress prints, produced from an extensive collection of original wood type and hand-carved linoleum blocks.

The system was intentionally simple: bold typography, limited color, and a direct relationship between language and place. The result was a flexible visual language that could move from a single print to a broader product ecosystem.
	

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&#60;img width="1000" height="725" width_o="1000" height_o="725" data-src="https://freight.cargo.site/t/original/i/5e72f65c3de88a17ce06fc1e6c1f5624b0bea03ee829b805c3e8320415c9ab02/Collection-of-Stars.jpg" data-mid="228767334" border="0"  src="https://freight.cargo.site/w/1000/i/5e72f65c3de88a17ce06fc1e6c1f5624b0bea03ee829b805c3e8320415c9ab02/Collection-of-Stars.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/20410cae2cb33da742e7ff66a037e25d5fe3d722e7f74cd4586ecaf5d734839b/Pride-and-Place-03.jpg" data-mid="165073541" border="0"  src="https://freight.cargo.site/w/1000/i/20410cae2cb33da742e7ff66a037e25d5fe3d722e7f74cd4586ecaf5d734839b/Pride-and-Place-03.jpg" /&#62;Product Line Extensions
	The print collection became the foundation for a much broader product and collaboration program.

We extended the visual language across custom work, licensed collections, collaborations, and products developed with partners including Garden &#38;amp; Gun, the SEC, Criquet, Graduate Hotels, and Laurel Mercantile.

What began as ten prints ultimately became a full-scale consumer brand.
	

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	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

▞▞▞</description>
		
	</item>
		
		
	<item>
		<title>Circle &#38; Square</title>
				
		<link>https://villager.design/Circle-Square</link>

		<pubDate>Tue, 31 Oct 2023 00:30:52 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Circle-Square</guid>

		<description>
	Circle &#38;amp; Square
In 2021, Circle &#38;amp; Square came to Villager as Oxford, Mississippi’s first microbrewery. We developed the brand from the ground up and have remained involved as the brewery has grown.
	
Oxford, Miss.&#38;nbsp;2021 - Present
	Services

Name
LogoBrand Design
Can Design
Tap Room Design
Website

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Inspiration
	Circle &#38;amp; Square occupies a former train depot in the center of Oxford. The identity draws from the building’s railroad history while connecting it to the city’s particular cultural lineage.

Rounded typography references Eric Gill’s lettering for the London Underground, a subtle connection to Oxford’s English namesake. Railroad-inspired swallowtails become a recurring graphic device, while German beer-hall blackletter introduces a sharper, more traditional counterpoint.

The result is a visual language that sits somewhere between railway signage, European brewing culture, and Oxford’s own history.The identity was designed as a system rather than a single mark. Typography, ribbons, symbols, and color combine in different configurations across the brewery’s growing range of beers.

The approach gives each can its own character while maintaining a recognizable family across the lineup.


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&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/cea890e5bef4de230000521df081446e8f59d778dcf273245fe8dbad08c1467d/CS_October-2023_027.jpg" data-mid="195376224" border="0"  src="https://freight.cargo.site/w/1000/i/cea890e5bef4de230000521df081446e8f59d778dcf273245fe8dbad08c1467d/CS_October-2023_027.jpg" /&#62;
&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/184e694b98f422eebf34a1ceffafa1ad13a6875bae5d4d6b6eab76b867ef7d25/CS_April-2024__007.jpg" data-mid="231881381" border="0"  src="https://freight.cargo.site/w/1000/i/184e694b98f422eebf34a1ceffafa1ad13a6875bae5d4d6b6eab76b867ef7d25/CS_April-2024__007.jpg" /&#62;
&#60;img width="1440" height="1794" width_o="1440" height_o="1794" data-src="https://freight.cargo.site/t/original/i/2acaa258b665039c58519564f2eb956881e8d7df3cbcfa303ee9f3301cdd08f2/TheSquareFloor.jpeg" data-mid="231881369" border="0"  src="https://freight.cargo.site/w/1000/i/2acaa258b665039c58519564f2eb956881e8d7df3cbcfa303ee9f3301cdd08f2/TheSquareFloor.jpeg" /&#62;
&#60;img width="3594" height="5391" width_o="3594" height_o="5391" data-src="https://freight.cargo.site/t/original/i/99c5f9e2b62f9815dc664af3a555479afb4b264f5ab56ceacf49b0bf7c5e2973/CS_June-2024_019.jpg" data-mid="228710364" border="0"  src="https://freight.cargo.site/w/1000/i/99c5f9e2b62f9815dc664af3a555479afb4b264f5ab56ceacf49b0bf7c5e2973/CS_June-2024_019.jpg" /&#62;
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&#60;img width="1024" height="1364" width_o="1024" height_o="1364" data-src="https://freight.cargo.site/t/original/i/8d96e563e41ae46e6da4a775b67d4b33c8b6c5535dea242d5a82f8923344b087/CS_April2025_018.jpg" data-mid="240622147" border="0"  src="https://freight.cargo.site/w/1000/i/8d96e563e41ae46e6da4a775b67d4b33c8b6c5535dea242d5a82f8923344b087/CS_April2025_018.jpg" /&#62;
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&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/377181a73689377e708c03ea106e4aa276a57fadf339321fc3a94673b4a728ad/CS_February_026.jpg" data-mid="231881387" border="0"  src="https://freight.cargo.site/w/1000/i/377181a73689377e708c03ea106e4aa276a57fadf339321fc3a94673b4a728ad/CS_February_026.jpg" /&#62;
&#60;img width="2048" height="2728" width_o="2048" height_o="2728" data-src="https://freight.cargo.site/t/original/i/a37cb5df2316b4ba41908d7c7c2e6295c6b7a37894ce75d85620816107592685/CS_September2025_010.jpg" data-mid="240622143" border="0"  src="https://freight.cargo.site/w/1000/i/a37cb5df2316b4ba41908d7c7c2e6295c6b7a37894ce75d85620816107592685/CS_September2025_010.jpg" /&#62;

	
Merchandise
	The brand has extended well beyond the taproom, with more than 50 merchandise SKUs spanning apparel, objects, and printed goods.

The demand has been gratifyingly difficult to keep up with.
	

&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/279484f4e9b015634f19186058e908965e167ca61e8972849f3bb20d72b40cff/web-b4-circle---square-brewing-llc_r2_04O_0227.jpg" data-mid="195376309" border="0"  src="https://freight.cargo.site/w/1000/i/279484f4e9b015634f19186058e908965e167ca61e8972849f3bb20d72b40cff/web-b4-circle---square-brewing-llc_r2_04O_0227.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f5b9ad2e5839d692664fccdc8a189be4de3c525caf90f352d5bede84206b2752/HeroSticker.jpg" data-mid="231881371" border="0"  src="https://freight.cargo.site/w/1000/i/f5b9ad2e5839d692664fccdc8a189be4de3c525caf90f352d5bede84206b2752/HeroSticker.jpg" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b477a8b647474ea0a673399a2bc933eab46f953f857bd6c1a5b103d5565cc04f/2023-10-05_10-38-30_925.jpeg" data-mid="195377002" border="0"  src="https://freight.cargo.site/w/1000/i/b477a8b647474ea0a673399a2bc933eab46f953f857bd6c1a5b103d5565cc04f/2023-10-05_10-38-30_925.jpeg" /&#62;
&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b1853087369072919d1ec6b4e1e9b1bc9e8517077eeaa764f451d627832f8fe6/CS_February_023.jpg" data-mid="231881401" border="0"  src="https://freight.cargo.site/w/1000/i/b1853087369072919d1ec6b4e1e9b1bc9e8517077eeaa764f451d627832f8fe6/CS_February_023.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/99b10b2083c3ce6e1bcbd1d616da29b3357a8052931d17a9fc9e55e922092813/web-c3-Circle---Square-Brewing-LLC_r1_04O_0207.jpg" data-mid="195376312" border="0"  src="https://freight.cargo.site/w/1000/i/99b10b2083c3ce6e1bcbd1d616da29b3357a8052931d17a9fc9e55e922092813/web-c3-Circle---Square-Brewing-LLC_r1_04O_0207.jpg" /&#62;


&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4116885cf5eedbdc526486d102bbcf01b9c2591f3f7c902ef151f9743eae259b/CS_September-2024_005.jpg" data-mid="228710205" border="0"  src="https://freight.cargo.site/w/1000/i/4116885cf5eedbdc526486d102bbcf01b9c2591f3f7c902ef151f9743eae259b/CS_September-2024_005.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/e373be2726c466e7bd7f22aec0fd27450640575e400549f6a5506d7aae1d43c6/web-c2-Circle---Square-Brewing-LLC_r1_04O_0154.jpg" data-mid="195376290" border="0"  src="https://freight.cargo.site/w/1000/i/e373be2726c466e7bd7f22aec0fd27450640575e400549f6a5506d7aae1d43c6/web-c2-Circle---Square-Brewing-LLC_r1_04O_0154.jpg" /&#62;
&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ed193a94528d4a13ca4d301011e707f8a32add9e013a0af160430bcd40a50183/CS_June-2024_016.jpg" data-mid="228710337" border="0"  src="https://freight.cargo.site/w/1000/i/ed193a94528d4a13ca4d301011e707f8a32add9e013a0af160430bcd40a50183/CS_June-2024_016.jpg" /&#62;


A mascot

	
	The university has no mascot since retiring their old one in the early aughts. It did, however, have a rule against beer on campus—unless, of course, that beer happened to be in a red cup.


We designed a mascot for the town: Sparky, named for a legendary former Dean of Students. What began as a local character quickly became something much bigger, embraced by the community with enthusiasm.
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/76566eb4ec9a020dd1c59ffab545097faa19e2862b3441698aabf103f92d5013/CS_Sept_009.jpg" data-mid="228710159" border="0"  src="https://freight.cargo.site/w/1000/i/76566eb4ec9a020dd1c59ffab545097faa19e2862b3441698aabf103f92d5013/CS_Sept_009.jpg" /&#62;
&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/1bc3c5e7e6b9e67bb14638172320c0e32cbb5561744c551842c622f84fc6df63/CS_Sept_016.jpg" data-mid="228710171" border="0"  src="https://freight.cargo.site/w/1000/i/1bc3c5e7e6b9e67bb14638172320c0e32cbb5561744c551842c622f84fc6df63/CS_Sept_016.jpg" /&#62;

▞▞▞</description>
		
	</item>
		
		
	<item>
		<title>Accidental</title>
				
		<link>https://villager.design/Accidental</link>

		<pubDate>Mon, 03 Nov 2025 01:19:15 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Accidental</guid>

		<description>
	Accidental

A new kind of dental clinic for the moments that don't wait.

Two dentists came to Villager with a simple proposition: what if urgent dental care worked more like urgent care?

No six-month cleanings. No long-term treatment plans. Just a place for the unexpected—broken teeth, sudden pain, and the occasional oh, damn.

We named it Accidental and built the identity around the idea that dental emergencies don't have to feel clinical or intimidating.
	
Chapel Hill, NC&#38;nbsp;2024 - Present
	Services

Name
LogoBrand Design
Office Design
Website


&#60;img width="1300" height="1000" width_o="1300" height_o="1000" data-src="https://freight.cargo.site/t/original/i/28942de7e1b9993e58fb2a2941ee4cd3797e3529da73edb22bdf672849443955/Accidental_Logo_KeyGraphics.jpg" data-mid="240175191" border="0"  src="https://freight.cargo.site/w/1000/i/28942de7e1b9993e58fb2a2941ee4cd3797e3529da73edb22bdf672849443955/Accidental_Logo_KeyGraphics.jpg" /&#62;


&#60;img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/be6c8e1ce417a49d7c1d92b35406993ac2cc7c628062cac4f3e525ea85e08c6b/KeyGraphics_Circle.jpg" data-mid="240175192" border="0"  src="https://freight.cargo.site/w/600/i/be6c8e1ce417a49d7c1d92b35406993ac2cc7c628062cac4f3e525ea85e08c6b/KeyGraphics_Circle.jpg" /&#62;
&#60;img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/dffb4aec296dd56d16455575e77effb6fcf83717c66bb241ab068939849fb56d/KeyGraphics_SmileGUy.jpg" data-mid="240175193" border="0"  src="https://freight.cargo.site/w/600/i/dffb4aec296dd56d16455575e77effb6fcf83717c66bb241ab068939849fb56d/KeyGraphics_SmileGUy.jpg" /&#62;

What’s in a name?
	The name does most of the work.

Accidental captures the reason people walk through the door: something happened that wasn't supposed to.

We considered Ouch Mouth. It didn't make the cut.

Instead, OuchMouth became the mascot—a character designed to give the brand a little more humanity and a lot more personality. He's since found his way onto buses throughout Chapel Hill.
Identity
The visual identity turns an inherently uncomfortable experience into something approachable.

Simple forms, expressive typography, and a cast of graphic characters create a system that feels more like a contemporary consumer brand than a traditional dental practice.

The result is a dental clinic designed around what actually brings people there: accidents happen.


	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5f15fa76f0fb2e10bce4c9a4a17e1354d5cce8e0ebeb9c550126e52c4ec18e9f/Accidental_AndyJScott-2152.jpg" data-mid="240175199" border="0"  src="https://freight.cargo.site/w/1000/i/5f15fa76f0fb2e10bce4c9a4a17e1354d5cce8e0ebeb9c550126e52c4ec18e9f/Accidental_AndyJScott-2152.jpg" /&#62;


&#60;img width="889" height="1333" width_o="889" height_o="1333" data-src="https://freight.cargo.site/t/original/i/94205ec8e45bbaf85fd2fa29ae37001c9cdf14a62bee4122c4f63f8426bce391/Accidental_AndyJScott-2095.jpg" data-mid="240175200" border="0"  src="https://freight.cargo.site/w/889/i/94205ec8e45bbaf85fd2fa29ae37001c9cdf14a62bee4122c4f63f8426bce391/Accidental_AndyJScott-2095.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/1e4ee8549866a44596db9974c3d7d4697cdaf17964de4f3b55204fbc3fba5f02/Accidental_AndyJScott-1866.jpg" data-mid="240175188" border="0"  src="https://freight.cargo.site/w/1000/i/1e4ee8549866a44596db9974c3d7d4697cdaf17964de4f3b55204fbc3fba5f02/Accidental_AndyJScott-1866.jpg" /&#62;
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&#60;img width="889" height="1333" width_o="889" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4a0f93b54ddfaeac6968dc3b18e2b9878757663fba96e16b997cfdae0b0c2688/Accidental_AndyJScott-2041.jpg" data-mid="240175206" border="0"  src="https://freight.cargo.site/w/889/i/4a0f93b54ddfaeac6968dc3b18e2b9878757663fba96e16b997cfdae0b0c2688/Accidental_AndyJScott-2041.jpg" /&#62;
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&#60;img width="889" height="1333" width_o="889" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a2e67d18820d51df561118335fb9837c2b251fb6de53db9589ea9b31a1d4844a/Accidental_AndyJScott-2098.jpg" data-mid="240175236" border="0"  src="https://freight.cargo.site/w/889/i/a2e67d18820d51df561118335fb9837c2b251fb6de53db9589ea9b31a1d4844a/Accidental_AndyJScott-2098.jpg" /&#62;


▞▞▞</description>
		
	</item>
		
		
	<item>
		<title>Whitt’s Barbecue</title>
				
		<link>https://villager.design/Whitt-s-Barbecue</link>

		<pubDate>Fri, 13 Jan 2023 02:08:02 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Whitt-s-Barbecue</guid>

		<description>
	Whitt’s Barbecue
A fifty-year-old Alabama barbecue institution needed a visual refresh without losing what made it recognizable.

Having grown up eating Whitt’s—and spending a summer working there in college—Villager came to the project with a particular affection for the brand. Fifteen years later, the work still holds up.

	Decatur, Ala.&#38;nbsp;2007- Present
	Services
Bottle labels
Box design
Out of home
Merchandise

&#60;img width="2633" height="1562" width_o="2633" height_o="1562" data-src="https://freight.cargo.site/t/original/i/238403bf9f1358beef8376ef6e6a8f61195bdb1477968ad2574a88a8108457e1/LunchBoxAd.jpg" data-mid="164554615" border="0"  src="https://freight.cargo.site/w/1000/i/238403bf9f1358beef8376ef6e6a8f61195bdb1477968ad2574a88a8108457e1/LunchBoxAd.jpg" /&#62;


Inspiration
	The visual language draws from the tradition of American show printing, with a particular nod to Nashville’s legendary Hatch Show Print.

The bold typography, limited palette, and unapologetically handmade character felt native to Whitt’s—and to the place it comes from.
	

Execution Notes
	To keep the work true to the letterpress tradition, every letter was hand-set and printed with the imperfections intact.Packaging &#38;amp; Collateral
The system extends across sauce labels, boxes, signage, posters, gift cards, and other touchpoints throughout the business.

Fifteen years on, the original work continues to live in the world—and wear it well.
 
Photography and styling by Abraham Rowe.
	

&#60;img width="1200" height="799" width_o="1200" height_o="799" data-src="https://freight.cargo.site/t/original/i/e4948b5789622a13aa3462b477a58fb7656cb6f2ef390fcd098e38ae43b8d2d6/Sauces.jpg" data-mid="241897597" border="0"  src="https://freight.cargo.site/w/1000/i/e4948b5789622a13aa3462b477a58fb7656cb6f2ef390fcd098e38ae43b8d2d6/Sauces.jpg" /&#62;
&#60;img width="2500" height="1073" width_o="2500" height_o="1073" data-src="https://freight.cargo.site/t/original/i/ea5df6286f4110cb69abbc971f2a90bae55541e8e9c12f187b52f2629b1eebcf/WhittsCollateralSign.jpg" data-mid="164556644" border="0"  src="https://freight.cargo.site/w/1000/i/ea5df6286f4110cb69abbc971f2a90bae55541e8e9c12f187b52f2629b1eebcf/WhittsCollateralSign.jpg" /&#62;

&#60;img width="793" height="1200" width_o="793" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6806cc6f1017cf896b35cf1ea20f96eb72f365dfcb3f7e01a1ec746ca0c6eaf0/PItShirt2.jpg" data-mid="241897594" border="0"  src="https://freight.cargo.site/w/793/i/6806cc6f1017cf896b35cf1ea20f96eb72f365dfcb3f7e01a1ec746ca0c6eaf0/PItShirt2.jpg" /&#62;
&#60;img width="2540" height="2540" width_o="2540" height_o="2540" data-src="https://freight.cargo.site/t/original/i/e40cd568a47796df0428512d5e7d7168c9a9273f2cf0469badc27812341e5bc1/ShirtBack.png" data-mid="164554616" border="0"  src="https://freight.cargo.site/w/1000/i/e40cd568a47796df0428512d5e7d7168c9a9273f2cf0469badc27812341e5bc1/ShirtBack.png" /&#62;
&#60;img width="1200" height="798" width_o="1200" height_o="798" data-src="https://freight.cargo.site/t/original/i/f92a13f1a6ca8a491237702eb35158e5d197312e87492a730eeed4d5e7e3a10a/PitSHirt.jpg" data-mid="241897593" border="0"  src="https://freight.cargo.site/w/1000/i/f92a13f1a6ca8a491237702eb35158e5d197312e87492a730eeed4d5e7e3a10a/PitSHirt.jpg" /&#62;

&#60;img width="2500" height="1482" width_o="2500" height_o="1482" data-src="https://freight.cargo.site/t/original/i/4452ca8bb1bc39dda261cdc80171cf4947edce16deb3e5d94a6cea013b22c765/WhittsPostersl.jpg" data-mid="164658992" border="0"  src="https://freight.cargo.site/w/1000/i/4452ca8bb1bc39dda261cdc80171cf4947edce16deb3e5d94a6cea013b22c765/WhittsPostersl.jpg" /&#62;


&#60;img width="2500" height="1631" width_o="2500" height_o="1631" data-src="https://freight.cargo.site/t/original/i/7da69ba42daf0193975ab84753286572aa86245fd0e195b25c3843caa2b247b6/Whitt-s-IN-Area-Billboard.jpg" data-mid="164554618" border="0"  src="https://freight.cargo.site/w/1000/i/7da69ba42daf0193975ab84753286572aa86245fd0e195b25c3843caa2b247b6/Whitt-s-IN-Area-Billboard.jpg" /&#62;
&#60;img width="666" height="1000" width_o="666" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b84e9de31a95380b129b3bcb7a281b3a61e02f0b1d6406e65a6ff990706c42da/LunchBOx_3.jpg" data-mid="241897590" border="0"  src="https://freight.cargo.site/w/666/i/b84e9de31a95380b129b3bcb7a281b3a61e02f0b1d6406e65a6ff990706c42da/LunchBOx_3.jpg" /&#62;
&#60;img width="1000" height="1502" width_o="1000" height_o="1502" data-src="https://freight.cargo.site/t/original/i/bf79c196db717cf5eded4d801e1ca88e08674d5f0ac108c1917fc678cb3f48a7/Coaster.jpg" data-mid="241897588" border="0"  src="https://freight.cargo.site/w/1000/i/bf79c196db717cf5eded4d801e1ca88e08674d5f0ac108c1917fc678cb3f48a7/Coaster.jpg" /&#62;
&#60;img width="1000" height="1495" width_o="1000" height_o="1495" data-src="https://freight.cargo.site/t/original/i/80fd7c743796b2bc87a051df26dbcb6614b643ecd5a74b1ea8930c068f476802/LunchBOx_2.jpg" data-mid="241897589" border="0"  src="https://freight.cargo.site/w/1000/i/80fd7c743796b2bc87a051df26dbcb6614b643ecd5a74b1ea8930c068f476802/LunchBOx_2.jpg" /&#62;

&#60;img width="1200" height="803" width_o="1200" height_o="803" data-src="https://freight.cargo.site/t/original/i/6066409a8320294dbaccfb140ece88a8ac51f95f42f308c01d9cd58b6f13df0e/TableSetting_Poster.jpg" data-mid="241897599" border="0"  src="https://freight.cargo.site/w/1000/i/6066409a8320294dbaccfb140ece88a8ac51f95f42f308c01d9cd58b6f13df0e/TableSetting_Poster.jpg" /&#62;
&#60;img width="1200" height="795" width_o="1200" height_o="795" data-src="https://freight.cargo.site/t/original/i/b2e2a1c67563d5d1f37afb0b080a5651ba45dd07174b68d6e1605af205cfb875/Whitt-Fam.jpg" data-mid="241897602" border="0"  src="https://freight.cargo.site/w/1000/i/b2e2a1c67563d5d1f37afb0b080a5651ba45dd07174b68d6e1605af205cfb875/Whitt-Fam.jpg" /&#62;


	☝🏻 Love these people with all my&#38;nbsp;❤️


	Mark Whitt, President

In all the almost 60 years that we’ve been in business, the best thing I ever did was to call Micah!  From our now famous Lunch Box design to our gift cards to our poster designs, just to name a few, Micah gave our business a long term shot in the arm. We call him “The Design Genius”.  I really think he is also a “BBQ Genius “
	&#60;img width="1320" height="1990" width_o="1320" height_o="1990" data-src="https://freight.cargo.site/t/original/i/92c3d6f080ffc1e06e5e060f1714616d679b47840c675aaa06a87f63eec987f0/Screenshot-2023-01-12-at-9.26.20-PM.png" data-mid="164555943" border="0"  src="https://freight.cargo.site/w/1000/i/92c3d6f080ffc1e06e5e060f1714616d679b47840c675aaa06a87f63eec987f0/Screenshot-2023-01-12-at-9.26.20-PM.png" /&#62;


▞▞▞
</description>
		
	</item>
		
		
	<item>
		<title>Alabama Biscuit</title>
				
		<link>https://villager.design/Alabama-Biscuit-2</link>

		<pubDate>Sun, 08 Jan 2023 20:23:30 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Alabama-Biscuit-2</guid>

		<description>
	The Alabama Biscuit Company
Jonathan Burch set out to make a better biscuit for his family.

Unable to find one made with healthy, locally grown sprouted grains, he put his landscape business on hold and started making them himself.

Launched in 2013, Alabama Biscuit has grown from a single location in Cahaba Heights into a Birmingham institution with multiple locations.
	
Birmingham, Ala.&#38;nbsp;2013 - Present
	Services

Name
LogoBrand Design
Retail Consultation
Website

&#60;img width="2600" height="2000" width_o="2600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e4e80ec88cc47849fa0f94493d18acca1a6bac1a162523ea89b508ee905b3bd8/AlabamaBiscuit_Main.jpg" data-mid="164253378" border="0"  src="https://freight.cargo.site/w/1000/i/e4e80ec88cc47849fa0f94493d18acca1a6bac1a162523ea89b508ee905b3bd8/AlabamaBiscuit_Main.jpg" /&#62;


&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/987a1ad9119a04038e09bb092a41f25996247fb44daaa0bdc0741eb69304fef1/AlabamaBiscuit_Logo_II.jpg" data-mid="164253416" border="0"  src="https://freight.cargo.site/w/1000/i/987a1ad9119a04038e09bb092a41f25996247fb44daaa0bdc0741eb69304fef1/AlabamaBiscuit_Logo_II.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/6656bd1987f75061ce4391509190d101dac058e4c171944c9738be33380aa86b/AlabamaBiscuit_Logo_III.jpg" data-mid="164253417" border="0"  src="https://freight.cargo.site/w/1000/i/6656bd1987f75061ce4391509190d101dac058e4c171944c9738be33380aa86b/AlabamaBiscuit_Logo_III.jpg" /&#62;


Inspiration
	The identity begins with one of Alabama's most recognizable symbols: the St. Andrew's cross of the state flag.

Rather than reproduce the flag literally, we abstracted its geometry into a distinctive graphic system—one that connects the brand to Alabama while giving the Biscuit Company a visual identity of its own.

The Brand
The identity carries that geometry across the brand's physical environment, packaging, merchandise, and communications.

The result is direct, recognizable, and deeply tied to place without leaning on the expected visual clichés of Southern food.
	Code 1896, §3751; Code 1907, §2058; Code 1923, §2995; Code 1940, T. 55, §5.
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/100bb7ad3207396a410ced610d43656f6644abac3a3947ee5226d7e20a7a29bc/alabama_biscuit_16-2.jpg" data-mid="164258709" border="0"  src="https://freight.cargo.site/w/1000/i/100bb7ad3207396a410ced610d43656f6644abac3a3947ee5226d7e20a7a29bc/alabama_biscuit_16-2.jpg" /&#62;
	
	
&#60;img width="2500" height="1467" width_o="2500" height_o="1467" data-src="https://freight.cargo.site/t/original/i/73fbc294ec01937aff92a657ada7d35b2130ad4301d19081def34708f5163b1e/AlabamaBiscuitSuite.jpg" data-mid="164267508" border="0"  src="https://freight.cargo.site/w/1000/i/73fbc294ec01937aff92a657ada7d35b2130ad4301d19081def34708f5163b1e/AlabamaBiscuitSuite.jpg" /&#62;
&#60;img width="2633" height="1562" width_o="2633" height_o="1562" data-src="https://freight.cargo.site/t/original/i/cfd30c6e9b71b3e41bc69aa3f9d5468a569aece25b6c9e74be932d2cb7f6f747/KraftBags.jpg" data-mid="164260805" border="0"  src="https://freight.cargo.site/w/1000/i/cfd30c6e9b71b3e41bc69aa3f9d5468a569aece25b6c9e74be932d2cb7f6f747/KraftBags.jpg" /&#62;
&#60;img width="1200" height="500" width_o="1200" height_o="500" data-src="https://freight.cargo.site/t/original/i/13c5e74bc5e26b6c712fd7ef189f728412f0c234e212048d166bfe17e2c32ecf/AlabamaBiscuitSwag.jpg" data-mid="164014860" border="0"  src="https://freight.cargo.site/w/1000/i/13c5e74bc5e26b6c712fd7ef189f728412f0c234e212048d166bfe17e2c32ecf/AlabamaBiscuitSwag.jpg" /&#62;
&#60;img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/fc850f5942634038121430b807126afda80daab996657ed574671793b7030482/AlabamaBiscuitContact.jpg" data-mid="164258689" border="0"  src="https://freight.cargo.site/w/1000/i/fc850f5942634038121430b807126afda80daab996657ed574671793b7030482/AlabamaBiscuitContact.jpg" /&#62;


&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5de8c563790d4f1a8a8ddde28a23b001e91205c6df3a3581df841b91cabe371b/Pillow.jpg" data-mid="164264862" border="0"  src="https://freight.cargo.site/w/1000/i/5de8c563790d4f1a8a8ddde28a23b001e91205c6df3a3581df841b91cabe371b/Pillow.jpg" /&#62;
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/482279265287f3728e8bed1b74002a679292cb6294609409a74c3b6a7c63d8b4/alabama_biscuit_001.jpg" data-mid="164258706" border="0"  src="https://freight.cargo.site/w/1000/i/482279265287f3728e8bed1b74002a679292cb6294609409a74c3b6a7c63d8b4/alabama_biscuit_001.jpg" /&#62;
Mug Shots
	A simple piece of merchandise became an unexpectedly effective brand ambassador.

The Alabama Biscuit mug was designed as an object people would actually want to photograph and share. It has since appeared in roughly 65% of the brand's social posts.

Sometimes the best brand touchpoints are the ones people take home.
	
&#60;img width="2500" height="1447" width_o="2500" height_o="1447" data-src="https://freight.cargo.site/t/original/i/b8a4c67c4ad1bbbf503a073c1077f8b3d49b24a611946c8508c0fe0e7e450097/MugAsHero.jpg" data-mid="164259760" border="0"  src="https://freight.cargo.site/w/1000/i/b8a4c67c4ad1bbbf503a073c1077f8b3d49b24a611946c8508c0fe0e7e450097/MugAsHero.jpg" /&#62;
A final word from the client:
	Watching Micah do design things is like watching Eric Liddell run in Chariots of Fire.   A rare blend of humility and confidence leading to a finesse which can only be described as the real deal.  

He’s done several projects for me and always under promises and over delivers.  

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="348" height="268" width_o="348" height_o="268" data-src="https://freight.cargo.site/t/original/i/9d26100772e0a44902a83e8cbdc71438f1bfc7d81024e1bf3cd2500b11e6ccb0/MuchObliged.png" data-mid="164266880" border="0" data-scale="38" src="https://freight.cargo.site/w/348/i/9d26100772e0a44902a83e8cbdc71438f1bfc7d81024e1bf3cd2500b11e6ccb0/MuchObliged.png" /&#62;

▞▞▞</description>
		
	</item>
		
		
	<item>
		<title>The Great River Flag</title>
				
		<link>https://villager.design/The-Great-River-Flag</link>

		<pubDate>Mon, 03 Aug 2020 20:38:38 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/The-Great-River-Flag</guid>

		<description>Mississippi Flag Submission / Design

&#60;img width="2000" height="893" width_o="2000" height_o="893" data-src="https://freight.cargo.site/t/original/i/c913f436f6a8b93ecfd1a95d56ef1efda03c64b04119b9a00934a5e8f6c4e564/MIssFlag.jpg" data-mid="156955504" border="0"  src="https://freight.cargo.site/w/1000/i/c913f436f6a8b93ecfd1a95d56ef1efda03c64b04119b9a00934a5e8f6c4e564/MIssFlag.jpg" /&#62;

 
In 2020, Mississippi retired its century-old state flag and opened a public competition for a replacement. More than 3,000 designs were submitted.


I treated the brief as an opportunity to ask a different question: What might a Mississippi flag have looked like if it had been designed in 1817?


The result was the Great River Flag, based on the seal of the Mississippi Territory from 1789. Rather than introduce another contemporary symbol, the design looked backward—to the state’s earliest visual language—to create something that could move forward.
&#60;img width="776" height="768" width_o="776" height_o="768" data-src="https://freight.cargo.site/t/original/i/fd6966074f13bb1b0c3f8b19cba088a21642ba6336bce394f0dc99133bfaaed2/Seal.jpg" data-mid="120439864" border="0"  src="https://freight.cargo.site/w/776/i/fd6966074f13bb1b0c3f8b19cba088a21642ba6336bce394f0dc99133bfaaed2/Seal.jpg" /&#62;
&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/74a82795cf102ec67025f49fb4e651c1228ad50388329d447aa5b5bc0ab4e492/FlagOnPole.jpg" data-mid="80903207" border="0"  src="https://freight.cargo.site/w/1000/i/74a82795cf102ec67025f49fb4e651c1228ad50388329d447aa5b5bc0ab4e492/FlagOnPole.jpg" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4d84eb79c1b42639d73c562ffc219d330cba5881afde3a8a582e88d4f21bd8a6/Mississippi-Flag-Reason.jpg" data-mid="115571921" border="0"  src="https://freight.cargo.site/w/1000/i/4d84eb79c1b42639d73c562ffc219d330cba5881afde3a8a582e88d4f21bd8a6/Mississippi-Flag-Reason.jpg" /&#62;

&#60;img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/b5dcaea1b10ca5f3cd6eabd27649684739f1f60a3fad72710d7253c861709758/Mississippi-_-Great-River-Flag_Page_4.jpg" data-mid="79113858" border="0"  src="https://freight.cargo.site/w/1000/i/b5dcaea1b10ca5f3cd6eabd27649684739f1f60a3fad72710d7253c861709758/Mississippi-_-Great-River-Flag_Page_4.jpg" /&#62;
&#60;img width="2000" height="987" width_o="2000" height_o="987" data-src="https://freight.cargo.site/t/original/i/6b50d46f25a5343cf1630a1554a177b2e3f797755983e094993f8c0228b12b4e/GreatRiverWheat_II.jpg" data-mid="157059740" border="0"  src="https://freight.cargo.site/w/1000/i/6b50d46f25a5343cf1630a1554a177b2e3f797755983e094993f8c0228b12b4e/GreatRiverWheat_II.jpg" /&#62;
The Great River Flag

The flag was designed around a simple premise: a state’s identity can draw from its history without being defined by it.


The central shield and star came from the territorial seal. The surrounding system was developed to give the flag enough structure to work beyond a single piece of fabric—from athletics and merchandise to civic communications and regional identities.


The submission was created independently and without compensation. What began as a design exercise quickly became a statewide conversation.


Building a State Identity

The flag was only the beginning.


I developed an accompanying visual identity to demonstrate what a new Mississippi flag could make possible: applications across sports, culture, commerce, tourism, and regional communities.


The work was intentionally expansive. A once-in-a-century opportunity to reconsider a state’s identity deserved more than a flag on a pole.


The campaign gained attention across Mississippi, including coverage on sports radio and local news. The Great River Flag was selected as one of five finalists and ultimately advanced to the final two.
Note: This project was developed independently and without compensation to demonstrate the possibilities of the proposed identity. Some images shown are used solely as visual references or art-direction studies and are not original works. All third-party imagery remains the property of its respective rights holders. If you are the rights holder of an image shown here and would like it removed, please get in touch.


&#60;img width="1963" height="800" width_o="1963" height_o="800" data-src="https://freight.cargo.site/t/original/i/5e688b5925c6a97e9a92a4c194cd3c811a3e8a573355fbb98de815b13a349c00/HelmetTryptch.jpg" data-mid="155399959" border="0"  src="https://freight.cargo.site/w/1000/i/5e688b5925c6a97e9a92a4c194cd3c811a3e8a573355fbb98de815b13a349c00/HelmetTryptch.jpg" /&#62;

Micah Whitson · SportsTalk Mississippi / 08.06.20


&#60;img width="1000" height="940" width_o="1000" height_o="940" data-src="https://freight.cargo.site/t/original/i/3efc36e43cfdf2ed58fa78d5e9ba04a354815865034db5730c28e2010a00ba9c/MightyMississippi.png" data-mid="83490435" border="0"  src="https://freight.cargo.site/w/1000/i/3efc36e43cfdf2ed58fa78d5e9ba04a354815865034db5730c28e2010a00ba9c/MightyMississippi.png" /&#62;


&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/508f155952b6163c9595cab8b225efda6d331dc1d602fec9fd6da784308231c6/Business.jpg" data-mid="83490305" border="0"  src="https://freight.cargo.site/w/1000/i/508f155952b6163c9595cab8b225efda6d331dc1d602fec9fd6da784308231c6/Business.jpg" /&#62;
&#60;img width="2100" height="1050" width_o="2100" height_o="1050" data-src="https://freight.cargo.site/t/original/i/b27858b4b127c4c71a8943a8623f3d3cd8dca2b9948ccec4b7b54260fcafaf7c/MisissippiPlate.jpg" data-mid="83490366" border="0"  src="https://freight.cargo.site/w/1000/i/b27858b4b127c4c71a8943a8623f3d3cd8dca2b9948ccec4b7b54260fcafaf7c/MisissippiPlate.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ac478a49a350236b2e556bb6ed1d191b66f5ab6cb771bb559ea0cc05502e4d2a/GreatRiverFlag_MS_Proud_Attala.jpg" data-mid="157039876" border="0"  src="https://freight.cargo.site/w/1000/i/ac478a49a350236b2e556bb6ed1d191b66f5ab6cb771bb559ea0cc05502e4d2a/GreatRiverFlag_MS_Proud_Attala.jpg" /&#62;
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&#60;img width="2000" height="1331" width_o="2000" height_o="1331" data-src="https://freight.cargo.site/t/original/i/c222b057d4266314c24b26f0ad4ec01eb5e9e33905e0d05cf75a611d85591be9/GoodEdu.jpg" data-mid="157039893" border="0"  src="https://freight.cargo.site/w/1000/i/c222b057d4266314c24b26f0ad4ec01eb5e9e33905e0d05cf75a611d85591be9/GoodEdu.jpg" /&#62;

Regional Flags

The visual language was designed to be extensible.


Using elements from the Great River Flag, I developed a series of regional flags—an exploration of how a single state identity could accommodate the distinct character of its communities.


&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f8bfd38e721ca8754d382b09012aa76acf2e942fade39fcecbe71fdd64ef4719/the-Capital.jpg" data-mid="83490563" border="0"  src="https://freight.cargo.site/w/1000/i/f8bfd38e721ca8754d382b09012aa76acf2e942fade39fcecbe71fdd64ef4719/the-Capital.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4beb0268d80a652c10eebabf6734ae463242baa8ce18abd8df29a074a1c4895a/The-Hills.jpg" data-mid="83490566" border="0"  src="https://freight.cargo.site/w/1000/i/4beb0268d80a652c10eebabf6734ae463242baa8ce18abd8df29a074a1c4895a/The-Hills.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2e20f1de2bffc04a61622fe872c10c55279883d01cdb52a03bb0284a469df004/The-Delta.jpg" data-mid="83490564" border="0"  src="https://freight.cargo.site/w/1000/i/2e20f1de2bffc04a61622fe872c10c55279883d01cdb52a03bb0284a469df004/The-Delta.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9859e9cff5a1541105d30c56bd74fb11112a9f205cfad8285f694756fcbc34c9/ThePineBelt.jpg" data-mid="83490567" border="0"  src="https://freight.cargo.site/w/1000/i/9859e9cff5a1541105d30c56bd74fb11112a9f205cfad8285f694756fcbc34c9/ThePineBelt.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a92cf77081851828b688f0a49b8407367aec37e108c838bcc7c165cf983e2878/The-GulfCoast.jpg" data-mid="83490565" border="0"  src="https://freight.cargo.site/w/1000/i/a92cf77081851828b688f0a49b8407367aec37e108c838bcc7c165cf983e2878/The-GulfCoast.jpg" /&#62;


The Final Two

The Great River Flag made it through the commission's final round, ultimately finishing as the runner-up.


The star from the design was incorporated into the final state flag, and I was subsequently credited as a co-designer.


&#60;img width="1320" height="877" width_o="1320" height_o="877" data-src="https://freight.cargo.site/t/original/i/c050793f6c2606d99b953c30125f307782808e41ce2cbf7ee9cc294dcfc75912/452c313a-f94e-4b4e-9b07-9d9f868a2fdd-flag_.jpg" data-mid="83490109" border="0"  src="https://freight.cargo.site/w/1000/i/c050793f6c2606d99b953c30125f307782808e41ce2cbf7ee9cc294dcfc75912/452c313a-f94e-4b4e-9b07-9d9f868a2fdd-flag_.jpg" /&#62;
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&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ab73bb6711cc7c2f09d50ffc1159627974ae54052fa87bd24c328938f6555659/118766372_3242351819144309_5348652200210394008_n.jpeg" data-mid="155425287" border="0"  src="https://freight.cargo.site/w/1000/i/ab73bb6711cc7c2f09d50ffc1159627974ae54052fa87bd24c328938f6555659/118766372_3242351819144309_5348652200210394008_n.jpeg" /&#62;
&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/73162f4edb1a864a16a2eee7f47698815c3c43e78eb17ba190179527c9c49049/VoteSite.jpg" data-mid="157039850" border="0"  src="https://freight.cargo.site/w/1000/i/73162f4edb1a864a16a2eee7f47698815c3c43e78eb17ba190179527c9c49049/VoteSite.jpg" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/256ce2852fce3f4550f2a2d37baeac338b95fb78fcaaf08b4cace18c45a14c95/VoteBalloon.jpg" data-mid="157039859" border="0"  src="https://freight.cargo.site/w/1000/i/256ce2852fce3f4550f2a2d37baeac338b95fb78fcaaf08b4cace18c45a14c95/VoteBalloon.jpg" /&#62;


The Final Two

The Great River Flag made it through the commission's final round, ultimately finishing as the runner-up.


The star from the design was incorporated into the final state flag, and I was subsequently credited as a co-designer.


&#60;img width="2636" height="1482" width_o="2636" height_o="1482" data-src="https://freight.cargo.site/t/original/i/62aac5b1f390d8a6e18adf9e9447ed01c8820249d72ff4b712320e0961ca665b/NYTimesGreat.jog.jpg" data-mid="120440192" border="0"  src="https://freight.cargo.site/w/1000/i/62aac5b1f390d8a6e18adf9e9447ed01c8820249d72ff4b712320e0961ca665b/NYTimesGreat.jog.jpg" /&#62;


A Personal Project

This project was never commissioned. It was a civic design exercise undertaken independently, largely as a way to explore what thoughtful design could contribute to a consequential public moment.


It also brought my work back to where it began.


Twenty years earlier, I had been designing posters for concerts in Mississippi. Now I was designing a flag for the entire state.


The experience became a study in place, identity, history, and the peculiar responsibility of designing something that belongs to everyone.

I first started designing twenty years ago, trying to give away free posters to Proud Larry’s in Oxford, Miss. I remembered this when I was sitting at the Larry’s bar back in January, mourning the loss of a close friend and mentor who helped encourage my craft.


When I saw the call for flag entries, then, I knew I had to jump in.


Had I ever designed a flag? Did I know how much work I’d put in? How many nights I’d lose sleep thinking about the ideas? Did I know how ugly the internet could get? No. But even if I did, I would do it again. In a heartbeat.


It is a rare occurrence for a designer where life experience (knowing Mississippi as an insider and an outsider) aligns with a life’s trade (a design portfolio based on typography and a decade-long art project based on connection to place), which aligns with the ability to perform a civic duty. For free. With little time. And 2,976,000 clients.


I’m proud of the Great River flag submission. I’m thankful for folks who helped bring the vision to life. For the council of the wise, for the hands of the busy, for the hearts of friends and strangers. I’m proud of the way we ran this thing. We kept it on the sunny side. We showed the potential and kept it hospitable. As is only fitting.


In a moment that feels like it has come full circle, I went from designing free Mississippi concert posters that nobody saw to designing free Mississippi flag designs that a lot of folks have.


I read someplace there were over 2,200 submissions that featured a magnolia. I’m not surprised to see a magnolia going on the ballot. I hope the voters of Mississippi vote it in with an overwhelming majority and then move on to focus on more pressing issues.


I have the distinction of being one of the few living state flag runner-ups. And maybe I’ll get a swing at the Massachusetts flag one day.


So. What will I tell my children about this experience? What advice can I pass along about this strange, trying, exciting, evolving season of life?


In a world of magnolias, don’t be afraid to offer a shield.


To Mississippi, with love,
Micah Whitson


&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1f0145f2866c78168b2a33e6c6a89495e673a2421c3c69e3b73c7e4d5b09e893/118695351_3245913615454796_8942331310094244803_n.jpg" data-mid="156957155" border="0"  src="https://freight.cargo.site/w/1000/i/1f0145f2866c78168b2a33e6c6a89495e673a2421c3c69e3b73c7e4d5b09e893/118695351_3245913615454796_8942331310094244803_n.jpg" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/68999b3a21c3191eacd9af3bf2c6b8b15249e0badf81eda2e5841ea4f0d2ec3f/FinalMississippi.jpg" data-mid="156957159" border="0"  src="https://freight.cargo.site/w/1000/i/68999b3a21c3191eacd9af3bf2c6b8b15249e0badf81eda2e5841ea4f0d2ec3f/FinalMississippi.jpg" /&#62;
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Epilogue

The project also changed how I think about flags.


Having since learned more about vexillology and the principles of effective flag design, I would approach the submission differently today.


Design is rarely finished. You learn. You revise. You make the next thing better.


&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2de527ed97902122242266f005035b0545dc2421e4ca09e00c9dc03947771f0a/BarsEitherSide.jpg" data-mid="115572256" border="0"  src="https://freight.cargo.site/w/1000/i/2de527ed97902122242266f005035b0545dc2421e4ca09e00c9dc03947771f0a/BarsEitherSide.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Seven Caves</title>
				
		<link>https://villager.design/Seven-Caves</link>

		<pubDate>Wed, 11 Jan 2023 02:16:18 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Seven-Caves</guid>

		<description>
	Seven Caves
A San Diego distillery preparing for its first round of funding needed an identity that could establish the brand before the first bottle was filled.

Villager developed the logo, investor website, and a range of physical brand materials to help introduce Seven Caves to investors and the market.
	
San Diego, Calif.&#38;nbsp;2013 - 2016
	Services
Logo Design
Investor Website
Various Showroom Bits

&#60;img width="2600" height="2000" width_o="2600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f23119ecf0b468310e8641735e470b232446e7d3df150c8bb430257d37465ac6/MainLogoSevenCaves.png" data-mid="164303006" border="0"  src="https://freight.cargo.site/w/1000/i/f23119ecf0b468310e8641735e470b232446e7d3df150c8bb430257d37465ac6/MainLogoSevenCaves.png" /&#62;
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&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/8ef09463817ed8d7cbe2821847b445845d5e5e36a5d728e3778feecca9a4965e/TertiaryLogoSevenCaves.jpg" data-mid="164303018" border="0"  src="https://freight.cargo.site/w/1000/i/8ef09463817ed8d7cbe2821847b445845d5e5e36a5d728e3778feecca9a4965e/TertiaryLogoSevenCaves.jpg" /&#62;


Inspiration
	Seven Caves takes its name from the La Jolla sea caves, whose history reaches from shipwrecks to Prohibition-era smuggling.

The identity draws on two pieces of that history: the Spanish caravel from San Diego's city seal and the simple tally marks one might carve into a cave wall—whether counting days while waiting for rescue or keeping track of an illicit cache.

Those marks became the foundation of the visual language: part maritime record, part contraband inventory.
	
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/15338ec7ff41f3edb8ada359a8f1f3ac0df3d7f45b69847d1b1ecd2ed370ab7e/KeyGraphics_Postcard.jpg" data-mid="164304511" border="0"  src="https://freight.cargo.site/w/1000/i/15338ec7ff41f3edb8ada359a8f1f3ac0df3d7f45b69847d1b1ecd2ed370ab7e/KeyGraphics_Postcard.jpg" /&#62;
Execution Notes
	The identity was developed as a flexible system across the Seven Caves product line, investor materials, and physical environment.

The resulting brand balances the romance of San Diego's maritime history with the darker, more clandestine history embedded in the name.
	

&#60;img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/012b8e5e205c964025034845abe27fc018e5beae4ca0cd028dcf1d53fae78fb2/PourOne.jpeg" data-mid="164303008" border="0"  src="https://freight.cargo.site/w/1000/i/012b8e5e205c964025034845abe27fc018e5beae4ca0cd028dcf1d53fae78fb2/PourOne.jpeg" /&#62;


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&#60;img width="1326" height="896" width_o="1326" height_o="896" data-src="https://freight.cargo.site/t/original/i/f9e6fbc2b353f7290e1c153bd126addb7f50f3f60a29d4df0f3e1bd7aa644d06/Barrels.jpeg" data-mid="164302994" border="0"  src="https://freight.cargo.site/w/1000/i/f9e6fbc2b353f7290e1c153bd126addb7f50f3f60a29d4df0f3e1bd7aa644d06/Barrels.jpeg" /&#62;
&#60;img width="1106" height="1365" width_o="1106" height_o="1365" data-src="https://freight.cargo.site/t/original/i/696bd90a7c78e9488354cba83e5ccd64385a60067d761e1ad0560e6121a0a599/SevenDrinks.jpeg" data-mid="164303015" border="0"  src="https://freight.cargo.site/w/1000/i/696bd90a7c78e9488354cba83e5ccd64385a60067d761e1ad0560e6121a0a599/SevenDrinks.jpeg" /&#62;

&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/bb0e1ca183fba9b8dbf7ff42cd6221213495f205d3a68c8bde193df4c35acd0c/BottleTops.jpeg" data-mid="164302998" border="0"  src="https://freight.cargo.site/w/1000/i/bb0e1ca183fba9b8dbf7ff42cd6221213495f205d3a68c8bde193df4c35acd0c/BottleTops.jpeg" /&#62;&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/dd50f3f460464d510f8acad68479c9cdfee8a3c73df0698011f09d17cd10f460/SevenCavesBox.jpeg" data-mid="164303013" border="0"  src="https://freight.cargo.site/w/1000/i/dd50f3f460464d510f8acad68479c9cdfee8a3c73df0698011f09d17cd10f460/SevenCavesBox.jpeg" /&#62;

	
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</description>
		
	</item>
		
		
	<item>
		<title>Ya'Boyz</title>
				
		<link>https://villager.design/Ya-Boyz</link>

		<pubDate>Tue, 10 Jan 2023 21:37:34 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Ya-Boyz</guid>

		<description>
	Ya’Boyz
Universal Music Group’s new Nashville act, Ya’Boyz, came to Villager for artwork that would establish the group across digital streaming platforms.

	
Nashville, Tenn.&#38;nbsp;2021 - 2022
	Services
DSP Artwork


&#60;img width="2600" height="2000" width_o="2600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/098a080aac8fbf2e9142bcd03885bcce87aaf84e86bc281d5ae5e030dcb5dc01/KayAlbumArt.jpg" data-mid="164281247" border="0"  src="https://freight.cargo.site/w/1000/i/098a080aac8fbf2e9142bcd03885bcce87aaf84e86bc281d5ae5e030dcb5dc01/KayAlbumArt.jpg" /&#62;

Inspiration
	The group’s photography by Eric Ryan Anderson captured the brief: part pop, part country, part NBA Jam.

We built the artwork around that collision of references—bold, playful, distinctly Southern, and unapologetically maximal.
	&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/f860d92a72d48d79fab7f8457c2d595957577105f0388c06fbfc998a8e9ad63f/YaBoyzPhotos.jpeg" data-mid="164282376" border="0"  src="https://freight.cargo.site/w/1000/i/f860d92a72d48d79fab7f8457c2d595957577105f0388c06fbfc998a8e9ad63f/YaBoyzPhotos.jpeg" /&#62;

Execution Notes
	No fonts were used.

Every piece of type was sourced, assembled, and manipulated from found lettering to give the artwork the irregularity and physical character of hand-built signage.
	

&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5d289c2724e5160080c220bbe77a6ad9e158c6fe3b491463681c5ee430f3ca26/StompRed2.jpg" data-mid="164282634" border="0"  src="https://freight.cargo.site/w/1000/i/5d289c2724e5160080c220bbe77a6ad9e158c6fe3b491463681c5ee430f3ca26/StompRed2.jpg" /&#62;
&#60;img width="498" height="498" width_o="498" height_o="498" data-src="https://freight.cargo.site/t/original/i/2c5abb79a2a65d6b4fd195d8932152e6ff99a22eb38ba9c3c6a29c1b64b62d4a/hopping-ya-boyz.gif" data-mid="164282430" border="0"  src="https://freight.cargo.site/w/498/i/2c5abb79a2a65d6b4fd195d8932152e6ff99a22eb38ba9c3c6a29c1b64b62d4a/hopping-ya-boyz.gif" /&#62;
&#60;img width="5400" height="5400" width_o="5400" height_o="5400" data-src="https://freight.cargo.site/t/original/i/965d585b7fa708e8fa689848d812e6dcaff33fb28d88ef5f838ccbbec24c6c38/YA-BOYZ_CAMOFlood_v2d.jpg" data-mid="164282969" border="0"  src="https://freight.cargo.site/w/1000/i/965d585b7fa708e8fa689848d812e6dcaff33fb28d88ef5f838ccbbec24c6c38/YA-BOYZ_CAMOFlood_v2d.jpg" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b7997f111a4b76907d082f560914b8e550dbc0f31117b62dd16dc2dc33e0308c/YA-BOYZ_Legends_Final_NoType.jpg" data-mid="164283138" border="0"  src="https://freight.cargo.site/w/1000/i/b7997f111a4b76907d082f560914b8e550dbc0f31117b62dd16dc2dc33e0308c/YA-BOYZ_Legends_Final_NoType.jpg" /&#62;
And then this
	Following the launch, Villager was brought back to develop artwork for This-A-Way.

The song called for something built for summer: loud, fast, and made for a field party. The visual direction takes its cues from the two-tone pickup trucks of the 1970s, translating their color blocking and graphic simplicity into a contemporary record cover.

Easter egg: the price is the Nashville area code.
	Easter Egg: Price is the Nashville area code
&#60;img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/f4ec4ea31bdee84536b52ec5c7c109fc989a34da593c2831e221d519e8e10434/ThisAWay_Select.jpg" data-mid="164283335" border="0"  src="https://freight.cargo.site/w/1000/i/f4ec4ea31bdee84536b52ec5c7c109fc989a34da593c2831e221d519e8e10434/ThisAWay_Select.jpg" /&#62;


Dane Schmidt, daschent
	This was my first time working with Micah, and it couldn't have been a better experience. I've since used Villager for other projects, and will continue to work with Micah whenever i can! 11/10 rating for customer experience, turnaround time and product.


	&#60;img width="602" height="668" width_o="602" height_o="668" data-src="https://freight.cargo.site/t/original/i/5f24388f4ea273efd310a4398fd8fbc41696e8717c7e3d7347f1935052574174/Dane_Schmidt.png" data-mid="174021863" border="0"  src="https://freight.cargo.site/w/602/i/5f24388f4ea273efd310a4398fd8fbc41696e8717c7e3d7347f1935052574174/Dane_Schmidt.png" /&#62;&#60;img width="2500" height="1272" width_o="2500" height_o="1272" data-src="https://freight.cargo.site/t/original/i/77505ae5e20ac9869140307f04c573d976f920a7ac1fce3abcac3258446a11a6/YaBoyzDSP.png" data-mid="164284793" border="0"  src="https://freight.cargo.site/w/1000/i/77505ae5e20ac9869140307f04c573d976f920a7ac1fce3abcac3258446a11a6/YaBoyzDSP.png" /&#62;

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</description>
		
	</item>
		
		
	<item>
		<title>Gaskin For Mayor</title>
				
		<link>https://villager.design/Gaskin-For-Mayor</link>

		<pubDate>Wed, 25 Jan 2023 15:43:25 +0000</pubDate>

		<dc:creator>Villager </dc:creator>

		<guid isPermaLink="true">https://villager.design/Gaskin-For-Mayor</guid>

		<description>
	Keith Gaskin for Mayor
Keith Gaskin ran as an independent candidate for mayor of Columbus, Mississippi, challenging a sixteen-year incumbent.

Villager developed the campaign identity, messaging, website, and collateral—creating a visual system designed to feel distinctly local while carrying the presence of a much larger campaign.

Gaskin won.
	
Columbus, Miss.&#38;nbsp;2021
	Services
Logo
Branding
Website
Campaign Collateral&#38;nbsp;

&#60;img width="2000" height="1538" width_o="2000" height_o="1538" data-src="https://freight.cargo.site/t/original/i/1a78556715d32f0771ece764f6f4690ada3aa4653a6719a57d017f8a7908aea0/KeithGaaskinPrimaryLogo.jpg" data-mid="165992179" border="0"  src="https://freight.cargo.site/w/1000/i/1a78556715d32f0771ece764f6f4690ada3aa4653a6719a57d017f8a7908aea0/KeithGaaskinPrimaryLogo.jpg" /&#62;

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/e04a5bb92afe1aa42120d84de4f5e25b945cedf794f7a76179e43b965a29f5a3/KeithGaaskinSecondaryLogo.jpg" data-mid="165989470" border="0"  src="https://freight.cargo.site/w/1000/i/e04a5bb92afe1aa42120d84de4f5e25b945cedf794f7a76179e43b965a29f5a3/KeithGaaskinSecondaryLogo.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/03683c72a6d3b4e9bc063689d75ac08a6a444d73d3bc2cfd8e05b23b602efc3e/KeithGaaskinTertiaryLogo.jpg" data-mid="165989471" border="0"  src="https://freight.cargo.site/w/1000/i/03683c72a6d3b4e9bc063689d75ac08a6a444d73d3bc2cfd8e05b23b602efc3e/KeithGaaskinTertiaryLogo.jpg" /&#62;


Inspiration
	Mississippi adopted a new state flag the year before the campaign.

We took its palette and visual language as a starting point, building a campaign identity that felt contemporary without losing its connection to the state.The Campaign
The system was designed to work across everything a local campaign needs: signage, print, digital, social, and the physical spaces where voters encounter a candidate.

The result was a campaign with the visual clarity and consistency of a national operation, built for a very specific place.


&#60;img width="2000" height="1314" width_o="2000" height_o="1314" data-src="https://freight.cargo.site/t/original/i/32afaafd842b61e6c258716720de799c3cfb3055501e7f9760ca336a06813dcd/KeithGaskinPaperAd.jpg" data-mid="165989472" border="0"  src="https://freight.cargo.site/w/1000/i/32afaafd842b61e6c258716720de799c3cfb3055501e7f9760ca336a06813dcd/KeithGaskinPaperAd.jpg" /&#62;&#60;img width="2000" height="1667" width_o="2000" height_o="1667" data-src="https://freight.cargo.site/t/original/i/eb30394b9599bf60aaf2b1dfe569930f10bf7c1623eeed2cc8f78c5db3c34fd8/BennettBusinessCards.jpg" data-mid="165989462" border="0"  src="https://freight.cargo.site/w/1000/i/eb30394b9599bf60aaf2b1dfe569930f10bf7c1623eeed2cc8f78c5db3c34fd8/BennettBusinessCards.jpg" /&#62;

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/edb0870ef1ee0bc4895a60b7709ecaedd7a29d685881113787b9431e9ca6a76c/Vote.jpg" data-mid="165992063" border="0"  src="https://freight.cargo.site/w/1000/i/edb0870ef1ee0bc4895a60b7709ecaedd7a29d685881113787b9431e9ca6a76c/Vote.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/cfb5f96606fe922e8122d5c88f95c1e74e99ec9463c7c302619f9011a0521675/RightTheSipGaskin.jpg" data-mid="165992062" border="0"  src="https://freight.cargo.site/w/1000/i/cfb5f96606fe922e8122d5c88f95c1e74e99ec9463c7c302619f9011a0521675/RightTheSipGaskin.jpg" /&#62;


&#60;img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d324b65ac8ba0bc2128b70e302c17fe784b89329916694e12b0fd1fd12a76c5b/YardSignFront.jpg" data-mid="165995436" border="0"  src="https://freight.cargo.site/w/1000/i/d324b65ac8ba0bc2128b70e302c17fe784b89329916694e12b0fd1fd12a76c5b/YardSignFront.jpg" /&#62;
&#60;img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e0e7f306ba3a422ea0fed7ee9553ff2e7a76c2231dd8d3eeeadb62a6d4062e21/CampaignHQ.jpeg" data-mid="165989463" border="0"  src="https://freight.cargo.site/w/1000/i/e0e7f306ba3a422ea0fed7ee9553ff2e7a76c2231dd8d3eeeadb62a6d4062e21/CampaignHQ.jpeg" /&#62;


&#60;img width="828" height="811" width_o="828" height_o="811" data-src="https://freight.cargo.site/t/original/i/173b6fba2294b67ab3220f3f97e48bc7c06f8688fc35fe507ae54844d2da877d/Cups.jpeg" data-mid="165989466" border="0"  src="https://freight.cargo.site/w/828/i/173b6fba2294b67ab3220f3f97e48bc7c06f8688fc35fe507ae54844d2da877d/Cups.jpeg" /&#62;
&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/863a488a8f82c52c4a34435458cd0c0886c6a51ba4de8457641f631f8f17372b/GaskinInterview.jpeg" data-mid="165989468" border="0"  src="https://freight.cargo.site/w/1000/i/863a488a8f82c52c4a34435458cd0c0886c6a51ba4de8457641f631f8f17372b/GaskinInterview.jpeg" /&#62;
&#60;img width="2000" height="2255" width_o="2000" height_o="2255" data-src="https://freight.cargo.site/t/original/i/f52c35cdea68a3700ab3d2f23a3590ae8958bf648183fedee4d0877d8c2cc347/GaskinFinalVoteAd.jpg" data-mid="165989467" border="0"  src="https://freight.cargo.site/w/1000/i/f52c35cdea68a3700ab3d2f23a3590ae8958bf648183fedee4d0877d8c2cc347/GaskinFinalVoteAd.jpg" /&#62;
&#60;img width="711" height="703" width_o="711" height_o="703" data-src="https://freight.cargo.site/t/original/i/cde819f0d1e0f30b20bd19128692adb3baa497484d3c834d289f98dde2674e03/Shirts.jpeg" data-mid="165989474" border="0"  src="https://freight.cargo.site/w/711/i/cde819f0d1e0f30b20bd19128692adb3baa497484d3c834d289f98dde2674e03/Shirts.jpeg" /&#62;

&#60;img width="2000" height="818" width_o="2000" height_o="818" data-src="https://freight.cargo.site/t/original/i/ba8a6a53f6a4667c55a6e90557a40afb2aba899b2b5fdb61eb8778f2b14b3aed/ColumbusGraphic.jpg" data-mid="165995461" border="0"  src="https://freight.cargo.site/w/1000/i/ba8a6a53f6a4667c55a6e90557a40afb2aba899b2b5fdb61eb8778f2b14b3aed/ColumbusGraphic.jpg" /&#62;


Bennett Windham, 
Campaign Manager
	Micah is among the most talented individuals I’ve yet encountered. His creativity, intuition, collaborative excellence, and unmistakable style helped us create a local campaign that looked better than a national one. A winning one, at that. 

	&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/b69c0ce68c9e9f89f64451d9893304482098105c0c3741caab389013c6720415/WinnerSocial.jpeg" data-mid="165989478" border="0"  src="https://freight.cargo.site/w/750/i/b69c0ce68c9e9f89f64451d9893304482098105c0c3741caab389013c6720415/WinnerSocial.jpeg" /&#62;

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