I spent a hot minute in Charlotte right before my daughter was born. In 11 months, I cranked out a lot, and I mean a lot, of television commercials for Bojangles.
Bojangles' has been a staple in North Carolina for 40 years. As they've branched out, they've run the same creative in new markets. But folks there don't know even the basics. We decided to go back to the introduction stages, and introduce five new states to what makes Bojangles' so great. We made modualr spots that allowed us to swap in state secific language and visuals.