Where you’re from shapes where you go.
It shapes the people you know, the stories you carry, the places you return to. The color of the soil. The smell of summer. The pull of a place long after you’ve left it.
I was born in Huntsville and raised in Athens, Alabama. For years, I built my career elsewhere—designing brands, campaigns and experiences around other people’s stories.
Over time, I realized how much my own sense of place had shaped the work.
Today, I design brands and experiences rooted in place. Because place is more than a location. It is culture, memory, history and possibility. The best identities don’t simply represent where something is. They reveal why it matters there.
Villager is a place-based design studio.
If you’re building something with a genuine connection to place, I’d like to hear about it.
It shapes the people you know, the stories you carry, the places you return to. The color of the soil. The smell of summer. The pull of a place long after you’ve left it.
I was born in Huntsville and raised in Athens, Alabama. For years, I built my career elsewhere—designing brands, campaigns and experiences around other people’s stories.
Over time, I realized how much my own sense of place had shaped the work.
Today, I design brands and experiences rooted in place. Because place is more than a location. It is culture, memory, history and possibility. The best identities don’t simply represent where something is. They reveal why it matters there.
Villager is a place-based design studio.
If you’re building something with a genuine connection to place, I’d like to hear about it.