A place-based design studio. 

Circle & Square

In 2021, a group of founders approached Villager. They were opening up the first microbrewery in my college town, and I wasted no time in jumping on that bandwagon. 


Oxford, Miss. 
2021 - Present
Services

Name
Logo
Brand Design
Can Design
Tap Room Design
Website





Inspiration
The brewery sits beside the original train depot. I leaned into transit history - the Gill inspired rounded type from British subways (a nod to Oxford’s namesake), and the swallowtails from railroad signage. The blackletter from Geramic beer halls is a sharp contrast.  






Merchandise
We’ve designed over 50 SKUs, and can’t keep them in stock.




A mascot
The university next, Ole Miss, doesn’t have a mascot. But they do have a law that beer isn’t allowed on campus. But if the beer is in a red cup, the fuzz will leave you be. I designed a new mascot for the town named Sparky, after the legendary Dean of Students. It has gone over like gangbusters.
          





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