We had the opportunity to redesign epocrates, the #1 medical referece app, while I was at athenahealth. We’d developed a sophistiscated color and type palette, but something was missing. Like tone. Texture. And movement. (After all, the motion language of an app really is a place to infuse the brand.)
So I partnered with our friends at Black Math for a fun, fast, and inspiring motion exploration that made its way into the user experience.