:: Build in Progress ::

epocrates / Creative Direction 



We had the opportunity to redesign epocrates, the #1 medical referece app, while I was at athenahealth. We’d developed a sophistiscated color and type palette, but something was missing. Like tone. Texture. And movement. (After all, the motion language of an app really is a place to infuse the brand.)



So I partnered with our friends at Black Math for a fun, fast, and inspiring motion exploration that made its way into the user experience. 




Villager. The design studio of Micah C. Whitson.  Contact
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