![](https://freight.cargo.site/t/original/i/29a0103f7cd3c7412e6879408e4519ecb154befd141fea531f4ed9a7c19ec1b1/Screen-Shot-2021-12-14-at-2.15.40-PM.png)
We had the opportunity to redesign epocrates, the #1 medical referece app, while I was at athenahealth. We’d developed a sophistiscated color and type palette, but something was missing. Like tone. Texture. And movement. (After all, the motion language of an app really is a place to infuse the brand.)
![](https://freight.cargo.site/t/original/i/76c3fdedb77fa7abd69b1f8bf5489df2d8573992730dd1d95e0e5c406a72332e/Logo_Navy_20210209.gif)
![](https://freight.cargo.site/t/original/i/c3e513f8fc9c57fd62f89a97de30189f949946772c02ff6eb84ceb5577bce43c/E_Icon_Loop_TwoColor_A_20210209.gif)
So I partnered with our friends at Black Math for a fun, fast, and inspiring motion exploration that made its way into the user experience.
![](https://freight.cargo.site/t/original/i/d9dd6901fffc73a75c092643c3f7885e70b6667a643f82746a69ad52a4e67212/Shapies_Direction01_006.jpg)
![](https://freight.cargo.site/t/original/i/24d80264a191e6f2637f0b246d900f1e56bfc43d228ce86a324d9f53523e4b0d/E1_Layered.jpg)
![](https://freight.cargo.site/t/original/i/f38cb8c74de72aa1267742219007b106a3408a08aca3622c25b93b91f726e1db/E2_Layered.jpg)
![](https://freight.cargo.site/t/original/i/e3e8a251eb99c67664a5d994be5cf816dc5720231c51eef5c6b8483f89549ced/Style01_Graphic_CutGeometry_001_AnimatedLoop_OS_201218-high.gif)
![](https://freight.cargo.site/t/original/i/47d1bb2d6c5391dde2dd8d8ebef9e5a51b94d4b89b6930e00223392a584771d0/ProductWorkflow_Fluid_DarkBG_20210210.2021-02-10-16_44_29.gif)
![](https://freight.cargo.site/t/original/i/20498eca377e45ce41f38986b73b133c5c6d20a7bf762aa2ef0b75b7c3647a05/In-App_Upsell_Flow_20210209.gif)
![](https://freight.cargo.site/t/original/i/6c681098e3d0fb3630a4cc7a654d14bc572dfaa809431a828363a1d763aaa504/Epocrates_Active_Sync.gif)
![](https://freight.cargo.site/t/original/i/52e5118d8b1f1818694fa00f425f9b6f39a784af2c7a35b0c9a459a16cc6e531/ProductWorkflow_Fluid_DarkBG_20210210.2021-02-10-16_46_11.gif)
![](https://freight.cargo.site/t/original/i/a05add5b85b5d3830baf18f29bb2818df9daf1046cd24063cda60896b6281a73/Wood.jpg)
![](https://freight.cargo.site/t/original/i/9e5866f00d65565ed034093fbd25a8dd6e861560a0baca52435e959b28a1dff7/VideoCloserTemplate_20210210_withLogoOverlaid.gif)