Keith Gaskin for Mayor
Keith Gaskin ran as an independent candidate for mayor of Columbus, Mississippi, challenging a sixteen-year incumbent.
Villager developed the campaign identity, messaging, website, and collateral—creating a visual system designed to feel distinctly local while carrying the presence of a much larger campaign.
Gaskin won.
Keith Gaskin ran as an independent candidate for mayor of Columbus, Mississippi, challenging a sixteen-year incumbent.
Villager developed the campaign identity, messaging, website, and collateral—creating a visual system designed to feel distinctly local while carrying the presence of a much larger campaign.
Gaskin won.
Columbus, Miss.
2021
Services
Logo
Branding
Website
Campaign Collateral
Logo
Branding
Website
Campaign Collateral
Inspiration
Mississippi adopted a new state flag the year before the campaign.
We took its palette and visual language as a starting point, building a campaign identity that felt contemporary without losing its connection to the state.
The system was designed to work across everything a local campaign needs: signage, print, digital, social, and the physical spaces where voters encounter a candidate.
The result was a campaign with the visual clarity and consistency of a national operation, built for a very specific place.
We took its palette and visual language as a starting point, building a campaign identity that felt contemporary without losing its connection to the state.
The Campaign
The system was designed to work across everything a local campaign needs: signage, print, digital, social, and the physical spaces where voters encounter a candidate.
The result was a campaign with the visual clarity and consistency of a national operation, built for a very specific place.
Bennett Windham,
Campaign Manager
Campaign Manager
Micah is among the most talented individuals I’ve yet encountered. His creativity, intuition, collaborative excellence, and unmistakable style helped us create a local campaign that looked better than a national one. A winning one, at that.
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