Old Try
Started a company and made 10 Southern art prints.
Grew to over 450 SKUs, built wholesale relationships at dozens of companies, generated $2MM in revenue, and featured in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.
Created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile (Erin & Ben Napier's shop) & Graduate Hotels.
Sold in 2023 and now just a big fan.
Started a company and made 10 Southern art prints.
Grew to over 450 SKUs, built wholesale relationships at dozens of companies, generated $2MM in revenue, and featured in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.
Created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile (Erin & Ben Napier's shop) & Graduate Hotels.
Sold in 2023 and now just a big fan.
Boston, MA
2011-2023
Inspiration
The logo comes the hammer for The Yellowhammer State (my homestate of Alabama), and the scissors in honor of the textile history of North Carolina (where I met my wife).
Execution Notes
Over twelve years, we did a lots of brand collateral design. A few bits shown.
Main Product Line
We designed over 250 letterpress prints, printed from a large collection of orignial woodblock letters and hard-carved linoleum blocks.
Product Line Extensions
A few of our collaborations and extensions.
▞▞▞