Old Try
In 2011, I started a company. I made 10 Southern art prints.
Over the years, we grew to over 450 SKUs, built wholesale relationships at dozens of companies, generated $2MM in revenue, and been written about in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.
We created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile (Erin & Ben Napier's shop) & Graduate Hotels.
Reece Witherspoon once Tweeted about us, so we achieved just about everything we set out to.
I sold the company in June of 23.
In 2011, I started a company. I made 10 Southern art prints.
Over the years, we grew to over 450 SKUs, built wholesale relationships at dozens of companies, generated $2MM in revenue, and been written about in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.
We created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile (Erin & Ben Napier's shop) & Graduate Hotels.
Reece Witherspoon once Tweeted about us, so we achieved just about everything we set out to.
I sold the company in June of 23.
Boston, Mass.
2011 - 2023
![](https://freight.cargo.site/t/original/i/e48237b74692b4e3424443e8a1f700162ae445cdf90ae12eab6e1e66e984bd98/OldTryMainLogo.jpg)
![](https://freight.cargo.site/t/original/i/962ce25cabb7c2a2885dc8e85b3d3cc9b3ec71cd10635a28e0297536f7597382/OldTryCrossedToolsLogo.jpg)
![](https://freight.cargo.site/t/original/i/0537598ddaf11d7bf995fce5a424fdba06fb53175adefdb2e3bc12e20bfb8dc3/OldTryStackedLogo.jpg)
Inspiration
The logo comes from mine and my wife’s birthstates. The hammer for The Yellohammer State, and the scissors in honor of the textile history of North Carolina.
![](https://freight.cargo.site/t/original/i/c328a347ca21cc941ce69ec925fcfd487ea2ee9223dc43c10bd4dd831025f111/Quality-Letterpress-Prints.jpg)
Execution Notes
Over twelve years, we did a ton of brand collateral design. Here is a small sampling.
![](https://freight.cargo.site/t/original/i/0238d8fa62b1f42e2359ab1ce943c60a873a78ae1e4ba01387efcfd7dab9058f/OldTryWeeTry.jpg)
![](https://freight.cargo.site/t/original/i/214e913ddb79b65cd21a6ba41966c548c860b1356d249d055fe2e7e1a7b7c0d4/Packing-Tape.jpg)
![](https://freight.cargo.site/t/original/i/b8f20a5ba9334ef6ada5ed168a692f7c8a6a402deaabad65f587cbdc92a4d4e7/Packing-Tubes.jpg)
![](https://freight.cargo.site/t/original/i/0075ef85a681509f084e59df75719e2e4f142470e8dc7eac449f9297884df72e/OldTryStampsCircles.jpg)
![](https://freight.cargo.site/t/original/i/92b4704e2907535d371ba67a2d0f121002e26cc92e9a7cf4250e892787855e91/OldTrySignature.jpg)
![](https://freight.cargo.site/t/original/i/95323ea1afa5df4201141430491e3790036daae7a99eb4d3dd9e6c6329cbc6c8/PackingMaterials.jpg)
![](https://freight.cargo.site/t/original/i/3342372f1b85b828b1e1114d5b62550455887e7845994d6331fdfaae43ccc245/WesternRiseStamp.jpg)
![](https://freight.cargo.site/t/original/i/00d0ae711832a286feb6828e9a0816363e24a26e9f7fdddcc7f077b126347b3b/Embossing.jpg)
Main Product Line
We designed over 250 letterpress prints. Here are a few.
![](https://freight.cargo.site/t/original/i/3f8b6b34a492b0ae9a2e743b2c78e3268ca34f455587b81f49870f421ab7825d/BlueRidge2.jpg)
![](https://freight.cargo.site/t/original/i/7933692dff504df24c4c69944c3bf17805a690927c6c19d21cb3bb4b008bfa16/Death-Texas.jpg)
![](https://freight.cargo.site/t/original/i/b1fbc1361a89b7b0b7b8db4f2a0f2692d84043ae1824a1574a91bfd7a92fd534/CoffeWhiskeyGraceOldTry_III.jpg)
![](https://freight.cargo.site/t/original/i/9e41c7e2df25ddd47b27e77105435723f0fbb9a24f3e5c480dacf52dd744106e/InGodWeTrust4.jpg)
![](https://freight.cargo.site/t/original/i/16dfddc61d1021e757a30316921cd03df822421e261067cc6909f25437cb97a1/ElectricityForAll4.jpg)
![](https://freight.cargo.site/t/original/i/eb7978f91ffa9517f5ff9867ffdbaa8ff0b667075a9461d30835c21dd07924e7/StrongVerbs1.jpg)
![](https://freight.cargo.site/t/original/i/759f501f1601f7523a57b916378ad28e49c4b367ba6931024d0cbda4cdb7f612/RocketCityOldTry5.jpg)
![](https://freight.cargo.site/t/original/i/7614eb985ffcdeb66ba188fd8841bbaa48b53ed208435a70ea9a255a2987eb0f/MannersOldTry2019_I.jpg)
![](https://freight.cargo.site/t/original/i/20410cae2cb33da742e7ff66a037e25d5fe3d722e7f74cd4586ecaf5d734839b/Pride-and-Place-03.jpg)
Product Line Extensions
Sometimes people want prints. Sometimes they want other stuff.
![](https://freight.cargo.site/t/original/i/0b98ecd08cd42ef2ffcf5c0b6082ff67c379e020748924d8d11c66a01d76e80b/Aprons.jpg)
![](https://freight.cargo.site/t/original/i/d8344c6e5d869aaaa87ae6e92b8d54ed3c3dd17deda8d1962d422d3e9f8d3219/Koozies.jpg)
![](https://freight.cargo.site/t/original/i/5cdc494df6cdea297dec8382545f0d9034f2673d63f8ee21bfb03c3641898d5d/Pencils.jpg)
![](https://freight.cargo.site/t/original/i/d03d1138bd5beacd35a639700ff64215de72f2ca9f5cceede83f4711841720a9/RockyTopTable.jpg)
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