A place-based design studio 

Old Try

In 2011, I started a company. I made 10 Southern art prints.

Over the years, we grew to over 450 SKUs, built wholesale relationships at dozens of companies, generated $2MM in revenue, and been written about in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.

We created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile (Erin & Ben Napier's shop) & Graduate Hotels.

Reece Witherspoon once Tweeted about us, so we achieved just about everything we set out to.

I sold the company in June of 23. 

Boston, Mass. 
2011 - 2023

Brand Design
Product Design
E-commerce Site

The logo comes from mine and my wife’s birthstates. The hammer for The Yellohammer State, and the scissors in honor of the textile history of North Carolina. 

Execution Notes
Over twelve years, we did a ton of brand collateral design. Here is a small sampling. 

Main Product Line
We designed over 250 letterpress prints. Here are a few. 

Product Line Extensions
Sometimes people want prints. Sometimes they want other stuff.