A place-based design studio. 

Old Try

In 2011, I started a company. At launch, I had ten print designs.

Over the years, Old Try grew to > 450 SKUs with wholesale relationships at dozens of companies, and generated over $2MM in revenue. We got mentioned in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.

We created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile & Graduate Hotels.

I sold the company in June of 23. 


Boston, Mass. 
2011 - 2023
Services

Name
Logo
Brand Design
Product Design
E-commerce Site







Inspiration
The logo comes the hammer for The Yellohammer State (my homestate of Alabama), and the scissors in honor of the textile history of North Carolina (where I met my wife). 






Execution Notes
Over twelve years, we did a lots of brand collateral design. A few bits shown.



Main Product Line
We designed over 250 letterpress prints, printed from a large collection of orignial woodblock letters and hard-carved linoleum blocks.  




Product Line Extensions
A few of our collaborations and extensions. 


          



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