Old Try
In 2011, I started a company. At launch, I had ten print designs.
Over the years, Old Try grew to > 450 SKUs with wholesale relationships at dozens of companies, and generated over $2MM in revenue. We got mentioned in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.
We created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile & Graduate Hotels.
I sold the company in June of 23.
In 2011, I started a company. At launch, I had ten print designs.
Over the years, Old Try grew to > 450 SKUs with wholesale relationships at dozens of companies, and generated over $2MM in revenue. We got mentioned in the New York Times, Atlanta Journal Constitution, Garden & Gun, Southern Living, Huffington Post, NPR, Boston Magazine, Mississippi Magazine, Charlotte Business Journal, Design Sponge, and Apartment Therapy.
We created collaboration and custom prints for Garden & Gun, the Southeastern Conference, Duke's, Charleston Waterkeeper, Criquet, Butler Pitch & Putt, Laurel Mercantile & Graduate Hotels.
I sold the company in June of 23.
Boston, Mass.
2011 - 2023
Inspiration
The logo comes the hammer for The Yellohammer State (my homestate of Alabama), and the scissors in honor of the textile history of North Carolina (where I met my wife).
Execution Notes
Over twelve years, we did a lots of brand collateral design. A few bits shown.
Main Product Line
We designed over 250 letterpress prints, printed from a large collection of orignial woodblock letters and hard-carved linoleum blocks.
Product Line Extensions
A few of our collaborations and extensions.
▞▞▞