:: Build in Progress ::

Seven Caves

Got connected with a start up distillery who needed the initial design for the logo family.   

San Diego, Calif. 
2013 - 2016

Logo Design
Investor Website
Various Showroom Bits

The city seal, featured on the city flag, features a Spanish caravel in full sail. And the Seven Caves of La Jolla were home tovictims of shipwrecks early on, then rumrunners’ loot during prohibition . I was thinking about the tick marks one might etch into the wall of a cave awaiting rescue, or rudimentary inventory marks while counting an illicit stash where records were discouraged.   

Execution Notes
Various applications of the logo suite across the Seven Caves product line and physical space.  

Geoff Longenecker, Founder

Micah did fine. I mean, he delivered okay.


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