Seven Caves
A San Diego distillery preparing for its first round of funding needed an identity that could establish the brand before the first bottle was filled.
Villager developed the logo, investor website, and a range of physical brand materials to help introduce Seven Caves to investors and the market.
A San Diego distillery preparing for its first round of funding needed an identity that could establish the brand before the first bottle was filled.
Villager developed the logo, investor website, and a range of physical brand materials to help introduce Seven Caves to investors and the market.
San Diego, Calif.
2013 - 2016
Services
Logo Design
Investor Website
Various Showroom Bits
Logo Design
Investor Website
Various Showroom Bits
Inspiration
Seven Caves takes its name from the La Jolla sea caves, whose history reaches from shipwrecks to Prohibition-era smuggling.
The identity draws on two pieces of that history: the Spanish caravel from San Diego's city seal and the simple tally marks one might carve into a cave wall—whether counting days while waiting for rescue or keeping track of an illicit cache.
Those marks became the foundation of the visual language: part maritime record, part contraband inventory.
The identity draws on two pieces of that history: the Spanish caravel from San Diego's city seal and the simple tally marks one might carve into a cave wall—whether counting days while waiting for rescue or keeping track of an illicit cache.
Those marks became the foundation of the visual language: part maritime record, part contraband inventory.
Execution Notes
The identity was developed as a flexible system across the Seven Caves product line, investor materials, and physical environment.
The resulting brand balances the romance of San Diego's maritime history with the darker, more clandestine history embedded in the name.
The resulting brand balances the romance of San Diego's maritime history with the darker, more clandestine history embedded in the name.
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