In the beverage industry, brand is every bit as important as product.
Seven Caves asked us to help develop their visual brand. We dug back through the history of the name and created a logo system based off the seal of San Diego. We sourced old type that played off the tally marks someone would use who is shipwrecked in a cave, counting the days until they could taste freedom. Everything we did, from packaging to presentation, drew inspiration from the history of California rumrunning during Prohibition.