When you look at medical print & digital advertising – it’s a visual sea of sameness. Hundreds of medical brands pull from the same stock photos of smiling doctors and overuse the colors green, blue and salmon. It’s hard to stand out.
For our 2019 Brand Campaign we wanted to do just that. We partnered with MullenLowe and created interconnected illustrations for print, OOH, digital and video that not only pushed against the category, but visually brought to life athenahealth’s interconnected healthcare network.
App Design
I wanted to take the visual a step further in order to bring the entire employee base into our campaign. So we built a selfie app (with SoSo) that uses AI to turn people into State of the Smart branded avatars. This allowed us to create avatars that we could also use in our campaigns.
Trade Show
