Sunset Tap was a Boston bar with an unusually serious beer list—and, by all accounts, legendary nachos.
My writing partner and I wanted to give the place a campaign that was as distinctive as the bar itself: simple, irreverent and impossible to ignore.
The work celebrated the bar's global beer selection with a visual language that found the absurdity and charm in taking beer just a little too seriously.
Recognition: The One Show · Cannes Lions · Lürzer’s Archive · Hatch Show Print · New York Festivals
