Tasc Performance
In 2010, a New Orleans startup came to Villager looking for a logo. The company was then called Thriv and was developing performance apparel made from bamboo.
We created the original identity and early brand materials as the founders prepared to raise investment.
Years later, we spotted a familiar mark attached to a different name: Tasc Performance. The company had raised its funding, kept the panda, and grown into a substantial apparel business with its own stores and hundreds of wholesale accounts.
In 2010, a New Orleans startup came to Villager looking for a logo. The company was then called Thriv and was developing performance apparel made from bamboo.
We created the original identity and early brand materials as the founders prepared to raise investment.
Years later, we spotted a familiar mark attached to a different name: Tasc Performance. The company had raised its funding, kept the panda, and grown into a substantial apparel business with its own stores and hundreds of wholesale accounts.
New Orleans, La.
2010
Services
Logo
Logo
Logos in use
The Mark
The panda was designed to connect the brand to bamboo without relying on the usual visual language of sustainable apparel.
Simple, distinctive, and built to work at any scale, the mark has remained with the company through its evolution from Thriv to Tasc Performance.
In Use
More than a decade later, the identity is still in the world—on storefronts, packaging, apparel, and retail environments.
It's always satisfying to see an early piece of work outlive the circumstances that created it.
Paper trail
A series of launch posters developed for the original Thriv identity.
They may never have been produced. We still like them.
They may never have been produced. We still like them.
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