Deloitte had a three tiered ask: tell stories of how we’re leveraging Generative AI, get those stories in the hands of practioners, and get those people into communal spaces to feed off the energy around the initiative.
To achieve this, we partnered with legendary artist John Huet to created works of art. They were created with Generative AI and Stable Diffusion. When someone scans the art (g’head, try it), they are taken to a story explaining how we leveraged artificial intelligence in service of our clients.
The art achieved all three goals. So far we’ve hosted dozens of events from Dallas to Davos. The art also opened at the San Jose Museum of Art. And to top it all off, it has been awarded a spot in Communication Arts annual of advertising excellence.
A few more that didn’t make the cut, but are beautiful in their own right, challenging the limits of direct response.
