Deloitte had a three tiered ask: tell stories of how we’re leveraging Generative AI, get those stories in front of our practioners, and get them into communal spaces to feed off the energy around the initiative.
The idea was to use generative AI to tell our story of GenAI. To achieve this, we partnered with legendary artist John Huet to create works of art through the use of Generative AI and Stable Diffusion. When someone scans the art (g’head, try it), they are taken to a story explaining how we leveraged artificial intelligence in service of our clients.
The art achieved all three goals. So far we’ve hosted dozens of events from Dallas to Davos. The art also opened at the San Jose Museum of Art. And to top it all off, it has been awarded a spot in Communication Arts annual of advertising excellence.
A few more that didn’t make the cut, but are beautiful in their own right, challenging the limits of how we think about direct calls to action.
