Deloitte wanted to make its work with generative AI visible in three ways: tell the stories behind the work, put those stories in front of practitioners, and bring them into shared spaces where the ideas could circulate.
The answer was to use generative AI to tell the story of generative AI.
We partnered with artist John Huet to create a series of original works using generative AI and Stable Diffusion. Each work became an entry point into a Deloitte client story: scan the artwork and the image gives way to the technology and thinking behind it.
The result turned an internal communications challenge into a physical experience—part art exhibition, part case study, part invitation to explore.
The gallery traveled from Dallas to Davos and dozens of events in between. The work was also exhibited at the San Jose Museum of Art and selected for the Communication Arts annual.
The Work
The system was designed to make the technology itself part of the story. Rather than illustrate the capabilities of generative AI, we used it as the creative medium.
The resulting works sit deliberately between recognizable imagery and something more difficult to categorize—an appropriate visual language for a technology still redefining what images can be.
The Ones That Didn't Make It
A selection of alternate directions that pushed the idea further, exploring how a direct call to action could become part of the artwork rather than an interruption to it.
