The Chairman of the Board and the pride of Lynchburg were close friends. In honor of Frank Sinatra’s 100th birthday, we created The Toastmakers – a mobile-first, Instagram-powered campaign that allowed Old No. 7 drinkers to raise a toast to Ol’ Blue Eyes.
We invited influencers & celebrities to share toasts, and ran 15 seconds targeted ads on Instagram.
Within five weeks, we'd received >1700 entries, moving from an also-ran to the most followed whiskey brand on the ‘Gram.
