Ya’Boyz
Universal Music Group’s new Nashville act, Ya’Boyz, came to Villager for artwork that would establish the group across digital streaming platforms.
Universal Music Group’s new Nashville act, Ya’Boyz, came to Villager for artwork that would establish the group across digital streaming platforms.
Nashville, Tenn.
2021 - 2022
Services
DSP Artwork
DSP Artwork
Inspiration
The group’s photography by Eric Ryan Anderson captured the brief: part pop, part country, part NBA Jam.
We built the artwork around that collision of references—bold, playful, distinctly Southern, and unapologetically maximal.
We built the artwork around that collision of references—bold, playful, distinctly Southern, and unapologetically maximal.
Execution Notes
No fonts were used.
Every piece of type was sourced, assembled, and manipulated from found lettering to give the artwork the irregularity and physical character of hand-built signage.
Every piece of type was sourced, assembled, and manipulated from found lettering to give the artwork the irregularity and physical character of hand-built signage.
And then this
Following the launch, Villager was brought back to develop artwork for This-A-Way.
The song called for something built for summer: loud, fast, and made for a field party. The visual direction takes its cues from the two-tone pickup trucks of the 1970s, translating their color blocking and graphic simplicity into a contemporary record cover.
Easter egg: the price is the Nashville area code.
The song called for something built for summer: loud, fast, and made for a field party. The visual direction takes its cues from the two-tone pickup trucks of the 1970s, translating their color blocking and graphic simplicity into a contemporary record cover.
Easter egg: the price is the Nashville area code.
Easter Egg: Price is the Nashville area code
Dane Schmidt, daschent
This was my first time working with Micah, and it couldn't have been a better experience. I've since used Villager for other projects, and will continue to work with Micah whenever i can! 11/10 rating for customer experience, turnaround time and product.
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