athenista stories / Creative Direction
My first years at athenahealth were a wild ride. From a passionate founder who loved to poke the eye of the system, to a hostile takeover and ouster of that CEO, to a PE merger. All that change had been reported in the market and have internal and external results. People left. And candidated stayed at arm’s length.
One thing that had been remained consistent was the mission. athenesitas, driven by their own lived expereinces, were still working to fix the broken parts of healthcare.
I led the creation of this campaign: one telling the stories of athenistas and what inspired them to show up every day. It put a face to a faceless organization. And the campaign worked: visits to our career pages increased 65% YOY.