athenista stories / Creative Direction
The first four years of athenahealth was a wild ride. From a passionate founder who loved to poke the eye of the system, to a hostile takeover and ouster of that CEO, to a PE merger. Needless to say, all that change had been reported in the market, and left imprints on internal athenistas and external candidates. Folks left – or stayed at arm's length.
One thing that had been consistent, though, was the mission. athenesitas, driven by their own lived expereinces, were still working to fix the broken parts of healthcare.
I led the creation of this campaign to tell the true stories of athenistas and what inspired them to show up every. Single. Day. The campaign worked. Visits to our career pages were up 65% YOY.